The British Bridal Exhibition, Harrogate (Sep07) saw the debut launch of the new and exciting maternity wedding gown collection from British designer, madeline isaac-james maternity bridal.
This collection focused on enhancing the curves of the pregnant bride, with beautiful silhouettes that accentuate and flatter pregnant curves, using satin, lace, embroidered tulle, taffeta and exquisite beading detail. The six maternity wedding dresses in the new collection challenge traditional concepts regarding the style of gowns available to pregnant women, offering a stylish selection of gowns for this growing market.
Changing social attitudes combined with the fashion for high-profile celebrities to get married whilst pregnant has meant that a bride walking to the altar with a swelling waistline is no longer considered unusual. With recent figures indicating that up to 20% of brides are pregnant when they get married, forward thinking retailers are recognising the importance of catering for this section of the market.
Natalie Gladman, Designer, said “Our goal is to provide stylish, elegant maternity bridal wear to pregnant brides regardless of their stage of pregnancy. We have many years of experience in providing maternity wedding gowns to the UK and internationally, and firmly believe that the pregnant bride should not have to compromise on her wedding gown, nor should she have to resort to ’stretch fabrics’ to accomodate her bump. Our gowns have been designed to ensure that the pregnant bride can order a beautiful gown as soon as she finds out about her pregnancy, and is ensured a great fit regardless of her stage of pregnancy on her wedding day.”
madeline isaac-james maternity bridal have been providing maternity wedding dresses to pregnant brides throughout the world since 2002 and understand the very specific needs and requirements of the pregnant bride. In response to requests from brides to be for local stockists, the Spring Summer 2008 collection was launched at the British Bridal Exhibition in Harrogate, and the Madeline Isaac-James label will be offered to pregnant brides via selected stockists (UK and International).
Gladman added: “Pregnant brides are demanding elegant maternity bridal gowns that are comfortable to wear, stylish and flattering - which have generally been extremely difficult to find to date. We believe that pregnant brides and our selected stockists are excited with our new collection and we continue to work to ensure that a bride will not have to compromise on her wedding gown just because she’s pregnant.”
The new collection was very well received by wedding retailers at the exhibition, and a record number of bridal retailers have chosen to stock the madeline isaac-james maternity bridal range both in the UK and worldwide.
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