Perfume Bandwagon
Perfumes are a 25 billion dollar industry, yet are one of the poorest performing sectors of the cosmetics industry. The fragrance market is stagnating and is cluttered with new scent products which means there is no longer any brand loyalty. As many as 300 new brands appear every year. Consumers jump with speed to the latest new 'designer perfume' product.
They must have the new perfume and can't live without the fragrance when it first arrives on the shelves. But they soon tire of the perfume and are ever seeking the novelty in an even newer scent.
The older generation, keen to be seen to move with the times, also adopts new fragrances at the cost of old favourites. This means fragrances often only have a shelf life of 3 years
No comments:
Post a Comment