Well, it is rather bizarre to think of sports and jewels in the same line of thought, but in the world of fashion and marketing, every new day dawns with a new concept. The innovative ideas and concepts in both these industries are revered and are, obviously, warmly welcomed.
The luxurious jewelry brand Tiffany & Co has come up with a newly fangled idea for the promotion and marketing of its new range. The elite brand has recently signed up a deal with the extremely famous sports personality, Maria Sharapova. The renowned tennis player from Russia has entered a contract with Tiffany for a period of two long years. The company would launch its Maria Sharapova jewelry collection.
The job of the gorgeous tennis layer would be to wear the pair of new Tiffany earrings for next eight Grand Slam tennis events, together with Wimbledon as well as the US and Australian Opens. The jewelry brand will be providing Maria Sharapova with a novel pair of earrings for each of these events.
Each of these pairs of earrings would be available for sale during the event. The collection in the stores would augment with every event. This elegant and chic pair of yellow gold Elsa Peretti wave earrings is anticipated to be worn by Maria during the imminent French Open. These would be sold during and after the event for $1,150. So, the ladies have to be on a look out for the tennis tournaments! You never know when you come across a unique pair of earrings.
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