Jeans Fashion

Jeans are trousers made from denim. Jeans, originally designed for work, became popular among teenagers starting in the 1950s. Historic brands include Levi's, Lee and Wrangler. Jeans come in various types, for example, skinny jeans, boot cut, or flare.

Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, "blue jeans" are particularly identified with American culture, especially the American Old West. Americans spent more than $14 billion on jeans in 2004 and spent 15 billion in 2005.[1]

The word "jeans" comes from the French phrase bleu de Gênes, literally the blue of Genoa. Jeans fabric, or denim, originated independently in two places the French town of Nîmes, from which 'denim' (de Nîmes) gets its name; and in India, where trousers made of denim material were worn by the sailors of Dhunga, which came to be known as dungarees.[2] The advent of American style denim over-alls introduced a new era for this fast-growing textile industry. Randy Bister, a potato farmer from South Carolina, was the first to utilize "over-alls" as farm attire.

At the same time, denim trousers were made in Chieri, a town near Turin (Italy), during the Renaissance, and were popularised in the 19th century. These trousers were sold through the harbour of Genoa, which was the capital of the independent Republic of Genoa which was long an important naval and trading power. Early examples of trousers were made for the Genoese Navy, which required all-purpose pants for its sailors. They required pants that could be wet or dry, the legs of which could be worn while swabbing the deck. These were laundered by dragging them in nets behind the ship hip, and the sea water and sun would gradually bleach them to white. They were worn by Genoan sailors and stevedores in France.