The globalization in India has changed the activities in the countrys clothing industry. The fashion industry today pivots on the evolving dynamism and energy of the International design world. Creative and innovative Fashion Designers rise to become Global Brand Icons, Media Personalities, Industry Stalwarts or ultimately, Celebrated Images symbolizing the remarkable look, feel and attributes to the era. The Indian design and fashion Industry has grown consistently into big business and India has emerged as one of the leading players. Indian Culture, Traditions, Clothing , Style, Techniques and Uniqueness have influenced the world and are now influencing world fashion. With its unique fabrics, rich colour schemes and intricate handwork , India will soon become a formidable force globally. In the present millennium, the globalization of market has brought a new set of challenges to the Indian garment Industry to modernize its designing and manufacturing techniques and make itself viable and globally competitive Hence, in order to remain competitive both in global and domestic markets, the Industry must explore ways and means to upgrade overall productivity and quality as well as to develop a quick response strategy to meet the demands of the fast changing markets.
Fashion, Apparel
Apparel companies face significant challenges to remain competitive in todays industry, including supplying innovative collections at the right price, controlling margins, designing personalized garments, enhancing brand image, building customer loyalty and expanding business horizons. Kathiervelu (2001) reported that companies who want to compete in the fashion market can not prosper without CAD technology, much of this technology covers patterns making, marker making and textile design and production. There is a strong need towards complete computer integration from design and product development through merchandising and business operations on a worldwide network.
Fashion designing
Fashion designing is the science of geometry, colour and drapery all rolled into one. It is associated with creating designs for menswear, women wear, teen fashion wear and extends to accessories like jewelry, and footwear also. Fashion designing is an intellectually satisfying and lucrative profession today. As the domestic demand for ready to wear increase, and Indian garment exports growing at the phenomenal rate of 25% per annum- the future for a career in fashion Industry holds every promise of success.
IT Perspective
Fashion industry, in this new millennium is increasing by leaps and bounds. It demands a plethora of creativity and art mixed with technical knowledge and professionalism. In recent times, information technology has emerged as a promising base for global competitiveness. CAD applications in garment manufacturing involves
- Pattern marking and grading :-It allows to develop the pattern pieces directly on the screen, do the grading and carry out modifications in existing pattern.
- Marker making softwares :-It allows distributing the pattern pieces in the required fabric width, which gives much better fabric conversion.
- Designing softwares :-It enables one to select fabric, scan it, change colours, develop it , change style and print the final results.
Computer Aided Design
Creativity is crucial for fashion designing. A fashion designer must have a strong aesthetic sense along with an eye for colour and details. Though an art form, fashion has also been touched by the technology wave sweeping our lives. CAD has already made inroads in to fashion designing of garments especially in export houses. By incorporating multimedia technologies, the world of fashion has changed irrevocably in the last few years to offer various options to the designers. Multimedia tools make it possible for designers to experiment, visualize and see for themselves before actually translating it to reality.
In the form of Computer Aided Design (CAD) , which is a part of multimedia, technology has had considerable impact on the work of fashion designers. Computerized designing makes it easy and effective and is highly being used in the fashion industry. CAD allows a designer to create accurate technical sketches, reducing the working time drastically. It enables quick variations in the intricacy in dress patterns, necklines, fitting and designing in seconds along with mixing and matching of colours at a flick of a button. Further, capability of building up libraries of sleeves yokes , pleats, colour patterns etc which one can access for permutations, combinations and modifications.
Software that automates fashion design
The world of fashion and the world of computers have one thing very much in common. They both change. Keeping up with the fashion trends as well as new developments in the software for the fashion designer can be a full time job. When CAD first hit the fashion scene in 1987 there were very few designers, let alone garment manufactures, who were taking to this new technology. Today all that has changed. The designer is finding a more prominent role in all the decision making within the garment industry in terms of what software feels like creative tool in order to design clothes.
CAD system is also playing a very important role in fashion designing and garment manufacturing industry. The computer software can easily and rapidly display the design in a variety of scales and colourways, and could also display it in an environment such as drape of the skirt. A number of major international companies like Tuki, Brother, Yamato, Tukatech, Gerber have produced software related to sewing, knitting and pattern making. In the garment industry mass customization is the key to the future. The ability to alter and adapt a design to suit the customers requirement and preferences is the top priority. Computer design, Inc., a Lectra systems company, is a provider of CAD software used in the design of fabrics, apparel accessories and footwear. This software is used by designers to create photo-realistic renderings of new designs to shorten the design cycle while providing collateral for merchandising, advertising and catalogs.
Most of the manufacturing units of readymade garments are making use of one or other softwares. Nagpal (2002), Who is looking after the technical team of ITC, stated that all our Woven, knit-and print designs are generated on fashion studio software by a team of 6 CAD designers for production, the company uses TUKA CAD/CAM- a software-hardware combo that facilitates computerized pattern making , grading , marking , layering , cutting that saves a company lakhs of rupees, by way of optimum consumption of fabric and higher productivity.
The world of fashion and the world of computers have one thing very much in common. They both change. Keeping up with the fashion trends as well as new developments in the software for the fashion designer can be a full time job. When CAD first hit the fashion scene in 1987 there were very few designers, let alone garment manufactures, who were taking to this new technology. Today all that has changed. The designer is finding a more prominent role in all the decision making within the garment industry in terms of what software feels like creative tool in order to design clothes.
CAD system is also playing a very important role in fashion designing and garment manufacturing industry. The computer software can easily and rapidly display the design in a variety of scales and colourways, and could also display it in an environment such as drape of the skirt. A number of major international companies like Tuki, Brother, Yamato, Tukatech, Gerber have produced software related to sewing, knitting and pattern making. In the garment industry mass customization is the key to the future. The ability to alter and adapt a design to suit the customers requirement and preferences is the top priority. Computer design, Inc., a Lectra systems company, is a provider of CAD software used in the design of fabrics, apparel accessories and footwear. This software is used by designers to create photo-realistic renderings of new designs to shorten the design cycle while providing collateral for merchandising, advertising and catalogs.
Most of the manufacturing units of readymade garments are making use of one or other softwares. Nagpal (2002), Who is looking after the technical team of ITC, stated that all our Woven, knit-and print designs are generated on fashion studio software by a team of 6 CAD designers for production, the company uses TUKA CAD/CAM- a software-hardware combo that facilitates computerized pattern making , grading , marking , layering , cutting that saves a company lakhs of rupees, by way of optimum consumption of fabric and higher productivity.
CareersFashion technology has opened new vistas and offers high profile jobs both in India and abroad There is high demand for fashion and garment design professionals in the industry for employment as designers, design consultants , production executives, supervisors , quality controller, merchandiser, co-coordinator etc. Also there is excellent scope for setting up of ones own business including consultation business, boutique and related industries.
Readymade garments exports from Indian fetches around Rs.20,000 crore for the country, every year. There are many companies in India , engaged in the making of readymade garments, with hundreds of job opportunities for both men and women, which a large number of people take up because of excellent income yields. Fashion Designers can get Rs. 10,000 -25,000 at entry level and Rs. 40,000 50,000 at mid- level. Depending on ones clientele and the city where you practice, there is a potential of earning an income from Rs. 6000 to Rs. 1 lakh upwards per month.
ConclusionThe fashion market in domestic and global sectors is growing at a tremendous pace more youngsters are opting for designing courses as it reaps rich rewards, both monetarily and creatively. With the advent of computers the ever experimenting and complex mind of man wished to amalgamate the state-of the art technology, the computer and the creative ability of the human mind and hand.
Multimedia technology had brought a great impact in the field of fashion. It incorporates and addresses the integral value of technology with in the fashion system with modules focusing on digital pattern design in fashion. It is an innovative approach utilizing digital image technology to assist the designer in the fashion world.
In future, the adoption of IT system that integrates internal systems with those of suppliers and customers is likely to become a prerequisite for survival in a fiercely competitive and even changing global market place.
It will play a key role in reshaping the clothing Industries and their markets. It will continue to evolve, becoming even more powerful and less expensive.
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